Now-e-days the techniques of promoting business is taking new turns and causing the old good techniques to be less effective. One of the major techniques from where we can find connect to our clients, share the latest news, activities and promote new products of your brand is through Facebook. Facebook provides the facility of Facebook Business Page which is now the most powerful source for the one to promote his/her business. To create a Facebook Business Page is not simple as it looks. Here are five very important tips for the managing Facebook Business Page and accomplish the goals set.
1. Create and Set a Unique Name: When you are about to start something the first step towards it is the hardest one. Now when you are about to create a Facebook Business Page the first thing is the name of page. The name should unique and attractive. The name has to be very unique because once you have selected the name it can never be changed so make sure you choose the right name. Facebook URL for this page will also be using this name. So be sure and double check the name you are setting for the page.
2. Add Interactive Facebook application : It is always important to enhance the looks of your Facebook Business Page. This can be done by the integration of interactive Facebook applications. Facebook offers 550,000 applications which can helps to promote your website using the Facebook Business page. These applications are not only offering user interface but they are very easy to use and customize there are few of them I recommend you to use are FBML, Networked Blogs, Slideshare and Reviews.
3. Add the like button plug-in to your website: When you have made your Facebook Business Page then it comes that how people can follow your page, see your post and comment on them. For this purpose Facebook offer a service of like button which we can add to our Page. This Facebook like plug-in generates the code through which people become a part and the can follow the post and can also share the content. When one click on the like button a story is published on the live news feed with link of your Page. This is how you can attract more and more people to your Page.
4. Be social and let your fans too : You should give enough time to the Facebook Business Page so that it should be more fun and interactive for users. The content should be update timely. Your Facebook Business Page settings should allow user to post, add and tagging photo and videos and also ability of commenting. There can be some negative effect of these settings but you can keep check and delete the unwanted content.
5. Optimize your Status update with Keywords: It is very important to use keywords when you are posting something or updating the status because Facebook pages are indexed by many of search engines especially the Google. Therefore when you post keywords should be kept in mind because this increase index of your page. While posting try use of photo it increase the number of click by 54% than text updates and 22% more than the posts with videos. By the application of these tips while creating the Facebook Business Page can enhance the visibility and advertising. These pages have gain very importance and many small companies prefer Facebook Page as their second homepage.
